Kroger's bagging plastic bags

First Starbucks declared it is going to phase out plastic straws from its stores over the next couple of years, and now Kroger is declaring it's going to phase out single use plastic bags by 2025.

As environmental news and concerns about humans' waste continues to grow, especially with plastic goods, companies are starting to listen to those customers and step forward to make a change. There is something powerful about having a brand listen and take a positive step forward, which ultimately should positively impact brand affinity and loyalty in this day and age where activism is so important to consumers. Consumers are also tending to buy products from brands who share their values, so its more important than ever for companies to be in tune with its core audience, and also be forward and transparent on what their values are with consumers - and stand behind them.