Encouraging kids to play dirty


Screen time for kids is a growing topic of conversation and also concern in many countries, with studies backing up that it's not good for childhood development.

One brand is helping to incent and excite kids to go outside and get dirty (because then it can clean your clothes). Laundry detergent brand OMO (also known as Persil in some countries) created a book for kids that only revealed its content when rubbed with dirt. It's a great campaign, but interesting in that it creates more work for the core consumer its targeting, which could be seen as negative, in the hopes that the higher-level meaning and values resonate with them in a positive way.

See a video about the campaign here.

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Encouraging kids to play dirty is a phrase often used to emphasize the importance of allowing children to engage in outdoor activities and play that might involve getting dirty. This type of play has several benefits for a child's physical, mental, and emotional development from the article.
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Teslin said...

Is that brand name is correct. Because same logo same ad concept for one of the famous detergent is already there. Or the brand is putting different names for their product for their multinational business. If you attach the video of this product then it will be good for us to know the real fact of the product. Keep posting more good blogs. New York City Federal Criminal Defense Lawyer

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