Delta sends consumers on guilt trips



What's more powerful than a guilt trip to influence someone to do something? A guilt trip from a Mom.

Delta used this force to raise awareness of its growing presence in Seattle, a city that is made up of 60% transplanted residents, with an outdoor campaign that features handwritten letters from Moms to their adult children living in the city, guilting encouraging them to come home for a visit, complete with pictures and all. While this ads a nice personal touch to the campaign, we assume Delta received approvals from all parties involved before launching the campaign, otherwise they could have some unhappy people for being Mom-shamed in public.

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Carmelia B. Wood said...

In the competitive world of airline marketing, companies are constantly searching for innovative ways to engage with consumers and entice them to choose their services. Delta Airlines has recently implemented a unique strategy that taps into consumers' emotions - guilt trips. By leveraging this powerful psychological tactic, Delta aims to influence consumer behavior and drive more bookings.Learn more

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