In a bold move, Burger King is inserting itself into the issue of gun control, a risk a lot of brands likely wouldn't take head on.
They are installing bins outside select locations that will allow people to drop off their unwanted or old guns, which Burger King will then make into grills that will produce a positive outcome instead of a negative one - mouth watering, flame grilled Whoppers.
It's a move that shows they are committed to a younger target who has been greatly impacted by this issue and has been fighting hard against this cause and supporting them in a positive way, even at the risk of pissing off other consumers.
Watch a video about the campaign here.
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