App offers free burritos

Dos Toros is giving consumers what they want - free burritos. That is if you download their new app Burrito Time and are super attentive to your phone.

The app sends out one push notification a day, and if you're one of the first 10 people to see it and open the app, you get a free burrito. Just like that! It's a simple surprise and delight without much work on the consumer's end that can easily keep the brand top of mind, and potentially build loyalty when they hopefully reap the rewards.