Toys your kids can eat

As a kid, I was a big JELL-O fan. I loved the transformation from colorful, hot liquid to cool, flubbery dessert. The way it looked and moved when I jiggled my dish was way better than the way it tasted. Maybe building on some market research and insights, JELL-O has launched JELL-O Play. The package includes gelatin, molds and edible stickers to make a “toy” that when they’re done playing with it, kids can eat. “Hey guys? Put your toys away... or eat ‘em.”

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