Domino's and Snaphat deliver...really

Domino's is tapping into a new Snapchat feature, their shoppable lenses, and offering users the ability to order a pizza without leaving the app. It's a smart feature that is not only beneficial to Snapchat by keeping users in the app, but it's an experience that is more seamless and less disruptive for users as well.

The lens uses AR to allow people to engage and either: 1.) see themselves wearing sunglasses with the pizza reflects in the selfie view, or 2.) see a pizza in front of them in the app when they flip the camera, likely enticing users and putting pizza on the brain. Then after they interact with the lens, users can order a pizza.

The real question is how long 'til Instagram launches a similar feature?