Dip, baby, dip!

Grocery retailer Kroger is dipping its toe into fashion with a new clothing brand, Dip (you heard that right, clothing at Kroger!). Kroger explains that its apparel line, to release Fall 2018, is “simple, fresh and goes great with everything”. The name, Dip, was chosen as a nod to the popular party snack and Kroger’s own roots in grocery. The clothing line is an effort to keep customers from straying to retailers like Target or Walmart where clothing and grocery are under one roof. For consumers this could mean one stop shopping at its best. And, let's hope for Kroger’s sake that its a hit – just like the song Tootsee Roll was in the 90s, which told fans to “Dip, baby, dip!”