To advertise that Delta flies to more places from New York City than any other airline, it painted “Pilot Talk” (alpha, bravo, charlie) on a Brooklyn wall and invited passersby to enter a sweepstakes for tickets to any place Delta flies from NY. Entrants take pictures of the letters to spell their choice and post them to an Instagram carousel. Inviting people to let their imaginations soar and tag their flights of fancy, while creating a fun, interactive experience IRL that's sharable, #PilotTalkSweepstakes is an elegantly simple way to get the word out. The promotion runs until July 22.

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