Chew on this!

Tic Tac has broadened its offerings with the introduction of gum – and has created a new reason for chewing it. They produced the first ever video games available through Snapchat lenses: “Spearmint Jungle” and “Cool Watermelon Water Ski,” in which a user's chewing actions enable the characters to collect Tic Tacs while trying to avoid crocodiles and sharks. The games are simple pleasurable, and addictive – pretty much like gum.

Watch a video of the games in action here.