Beer caviar... Wait, what?

My grandma used to say, “Just because you can, doesn’t mean you should.” Created to celebrate the food traditions of World Cup host, Russia, the Danish beer brand Carlsberg created beer “caviar.” Through the “miracle” of science, molecular biologists figured out how to make beer take the form of fish eggs. I guess a savory, beer-flavored Pirogi was too tame?


Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites