A toast to 7up

7up cleverly inserts itself into the craft cocktail trend with the Digital Bartender mobile website. Select one of the drinks offered and stand your glass next to your phone while a graphic showing you the level of each ingredient appears on your screen. Adjust the image’s height according to the size of your glass and start pouring. Voilá! You’ve just experienced the confidence of being a professional bartender — one who’s partial to drinks made with 7up.