Pizza in bed? There's a new pizza box for that


Lazy people, Netflix bingers - let's be honest, really anyone - rejoice: Boston Pizza and agency St. John have come up with the latest innovation in the pizza delivery game, and created a pizza box that transforms into a tray so you can eat your pizza in bed.

This package design is filling a consumer need that consumers may not have known they needed (or did, but wouldn't admit out loud). They better also provide plenty of napkins to save people's sheets from getting greasy.

Watch this video to see it in action.

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