Not watching sports? ESPN is watching you

Personalization is a hot topic as it relates to CX, and if done right, it can be super effective.

Using Airdrop, Apple's easy file transfer feature, ESPN sent personalized messages to people in certain NYC locations, prompting them to think of why they were there doing (insert specific activity here) instead of watching the NBA finals. The approach might feel a little too Big Brother for some, but it definitely caught the attention of consumers, and came off as playful.

Hyper-personalized, real-time messaging like this could effectively be used to deliver personalized message in specific locations, especially at event activations, but must be done right to avoid being all-out creepy.

11 comments:

Jim Rhodes said...

I would like to find out how they are able to do that. This is creepy. Don't you think so?

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Henry said...

ESPN is one of my favorite gaming platforms. Now it's time to avail Inbound Call Centre for more information.

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yuva said...

Wow, this is amazing! I can't believe ESPN sent personalized messages to their fans. It's such a nice gesture that shows how much they value their audience. It's refreshing to see a big organization take the time to connect with their fans on a personal level. I can only imagine the joy and excitement that fans must have felt upon receiving these messages. It really goes to show that ESPN understands the importance of building a strong relationship with their viewers. This level of personalization just makes me love ESPN even more. Kudos to ESPN for going above and beyond to engage with their fans. Keep up the fantastic work!

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The documentary 'Not watching sports? ESPN is watching you' raises concerns about the privacy implications of data collection in the sports industry. It provides a thought-provoking look at the relationship between sports and surveillance, shedding light on the extent of data tracking and its potential impact on viewers. The film's research and interviews with experts offer valuable insights into the data-driven sports world. The storytelling is engaging, drawing viewers into a world they may not have considered before. The documentary encourages viewers to think critically about the consequences of their data and highlights the importance of digital privacy in the modern age. The use of real-life examples and case studies illustrates the invasive nature of data collection. The film effectively combines advocacy with investigative journalism, making for a powerful narrative. The pacing and structure of the documentary keep viewers engaged throughout. While the subject matter is vital, the film could have explored potential solutions to the issues it presents. The filmmakers put considerable effort into their research, resulting in a well-informed piece. The film is recommended for anyone concerned about their digital footprint and privacy, emphasizing the importance of awareness and informed consent in an era of data surveillance.

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