Vollebak is the self-proclaimed "most advanced sports gear" company. See their solar charged running jacket. That's pretty advanced and hardcore.
The brand launched an activation catered to its hardcore consumers by creating a treasure hunt to find one, single Extreme Discount Card that will award a loyal and adventurous consumer with free sports gear - for life.
A video offers the only clues to the card's whereabouts, so good luck to those ambitious enough to go for it.
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