Easing the sour side of lemonade stands

Who didn't have a lemonade stand at some point in the summer when you were a kid? After all, lemonade stands embody summertime and childhood.

But apparently kids are experiencing more real life lessons from them than having innocent fun making a handful of money, and can be fined (harshly it seems) by towns for licenses or having an unlicensed stands. That'll leave a sour taste in your mouth.

In steps Country Time lemonade to the rescue. The brand is offering to cover up to $300 in expenses up to a total of $60,000 for lemonade stand fines and licensing fees through August 31. A brilliant solution for a problem your core consumer is experiencing. Cheers.

2 comments:

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