Bedding company drives trial with rest stop hotel

Sleepdays is a Japanese bedding company that executed a brilliant experiential campaign to increase awareness and trial of its products. Here's how:

For a limited time, they took over several parking spots at a rest stop on a highway with the highest volume of commuter traffic. Tired commuters could digitally reserve a spot to stop and rest so they don't drive drowsy, which is a problem in Japan and a leading cause of accidents.

At the rest stop, drivers were greeted by a Sleepdays brand ambassador who brought them black out shades for their car windows and Sleepdays bedding to make their much needed nap more comfortable. They could even order car-service treats. And anyone that has had to pull over and sleep a bit at a rest stop after your eyes get a little too heavy knows how luxurious this sounds.

It was a unique way to reach an highly relevant audience outside of the normal channels of the category and separate itself from competitors.

See a video of the activation here.

1 comment:

meldaresearchusa said...

We are appreciative of the fact that the delivery of successful Write My Custom Coursework Writing Services is significantly affected by the client’s access to the writer throughout the Custom Dissertation Writing Services completion of the work.

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites