Walmart brings on premium brands

Walmart and Lord & Taylor are teaming up to create a premium online shopping destination on Walmart.com that will offer 125 fashion brands, including Tommy Bahama, La La Anthony and H Halston. The new hub allows Lord & Taylor to grow their footprint and audience, while giving Walmart the opportunity to attract a new type of consumer. Go on Walmart's website today and you'll see a more premium feel that no longer uses a honking logo, but instead reflects a more modern and understated design. In the current state of retail, brands are turning to new ways to attract customers and grow their audience ... but is there really an intersection between the Walmart and Lord & Taylor shopper?