Grey Group Poland is helping save lives ... with just a piece of paper. Carbon monoxide kills about 100 Poles each year, and art director Dominika Halas was inspired to put a stop to it. Grey Group Poland brought together some of the nation's largest retailers, in addition to the Polish National Fire Department, to distribute fliers aiming to prevent carbon monoxide poisoning. Nothing flashy. No augmented reality. No new technology. Just a simple message to help everyday consumers take a step in prevention.
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