More than just

If your name is, but you broker way more than just hotel rooms, what do you do? Well, they decided to put together the worlds longest URL. As quote on AdFreak, the creation of the URL was "to let people know has more than just hotels, the most obvious thing for us to do was to change our name to include every type of accommodation available."

And of course they made a whole series of ads that go along with the name change. So, if you are going to expand the types of experiences you offer, you better let them know.
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