Making the regular just a little bit better

Sometimes the best experiences are the ones that are the most natural. Take riding your bicycle for example. If you are going to change lanes, or make a turn in your car you simply turn on the turn signal (according to the law) and move on over. On your bike you learn the hand signals, and if you've ridden anywhere busy you know that the signals aren't always noticed.

The Lumos helmet isn't a brand new product, but it is adding a new feature that makes your signals really stand out. If you are wearing an Apple Watch connected to the helmet the signal lights on the helmet will naturally work alongside your hand signals to reinforce your lawful maneuvers. The goal of managing a good experience shouldn't always be about wowing people, but may end up being most effective by enhancing their life as is.

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