Dairy Queen serves its consumers upside down

The Dairy Queen Blizzard. Serving it upside down has become just as iconic as the ice cream treat itself. But years of using traditional advertising to showcase this feat just wasn't enough. So they created The Blizzard Store, recreating the entire store experience upside down ... including the salespeople. What a way to breathe life into a concept that consumers have seen for so long and truly immerse them into the Blizzard experience.