You're not supposed to invite your arch rival to prom. Okay, maybe in Hollywood, "happily ever after" and all that stuff. Well, don't tell Burger King what it can and can't do.
A Lynn, MS Burger King decided to throw common sense out the window and invite the neighboring Wendy's to the local high school prom, via marquee placement. And she said yes! From there, both restaurants took to Twitter to create an additional stir there.
Adweek makes a point though. The stunt is cute and all, and it surely raised online traffic, maybe even foot traffic. But, they need to take the next step and pitch something to the actual kids attending prom in Lynn. Otherwise, Burger King will not be receiving many prom king votes.
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