Augmenting real experiences with more ads

While people were placing bets on how VR headsets, it turns out that AR is shaping up to be the next big change to the way we experience the world. Apple keeps building out ARKit, Android has ARCore, and now Facebook is leaning in to AR across the board.

If  you missed the news coming out of F8, Facebook is adding AR support to Instagram, and has introduced third-party AR support for Messenger, Facebook Lite and Instagram. All of it comes with a private beta for a handful of major brands. It turns out that people don't want to invest in technology that helps them escape from reality. They want to make their own reality.
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