An apple a day...



With obesity trends being what they are, it's alarming but not necessarily surprising to find that 86% of Europeans don't eat enough fruits and vegetables. So, what to do to highlight the issue?

Dutch technology company Philips decided to pull an experiential prank in Amsterdam's famous Rijksmuseum. Three still life paintings were replaced with stand-ins that had all fruit and vegetables removed. One apple was left. However that too was removed by an illusionist dressed as a museum guard. The bare paintings displayed the emptiness of the food world without fruits and veggies.

Once informed about the stunt, attendees enjoyed a glass of fresh juice, prepared with one of Philips own blenders. The blending of product advertising and public service announcement was also quite refreshing.

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