A doggie bag of perspective at the Ritz


Sometimes we humans take for granted the things that are supposed to be natural and easy.

SmileAsia partnered with the Ritz Carlton to create an activation and stunt where people could experience how difficult eating is for kids with cleft lips and palates. The simple act of altering the shapes of regular utensils transformed people's dining experiences and had a powerful impact on diners, not only generating awareness for SmileAsia but creating empathy for kids going through that experience everyday, which hopefully in turn resulted in donations.

See the video about the activation here.

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