Terrible headline, but cool brand activation. While America runs on, and loves, Dunkin' Donuts, Boston has special affinity for the chain since that is where it started. (Cue the ridiculous Casey Affleck SNL skit - not totally SFW but worth a watch.) The Boston Marathon is also a big, celebrated event in Boston.
Dunkin' saw an opportunity to authentically combine two things Bostonians love as well as bring its iconic tagline to life by creating a limited edition sneaker with Saucony for the event. No surprise - it quickly sold out. The sneakers give fans something fun and kitschy to own and flaunt, while it actualizes the benefits DD is promoting through its campaigns.
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