The rocket ride continues

Financial products and services are boring. That’s why marketers use tactics like talking lizards to capture consumers attention, hoping to use humor and distraction to make an indirect brand value connection.

Quicken Loans has pioneered a unique combination of tactics to market financial service to millennials via its Rocket Mortgage offshoot. The strategy:

  • Remove the complexity
  • Make it mobile and simple to use
  • Associate the brand with something fast and explosive
  • Activate the brand by embedding it in high energy, high profile events

Rocket Mortgage’s latest brand alignment adventure involves the next installment of Marvel’s Avenger series: Avengers, Infinity Wars. The company has already released a co-branded video ad, and when the movie comes out this spring, look for a Rocket Mortgage product placement nestled in the explosive opening scenes. 


Adit said...

Are you in need of some cash loans bad credit, but don’t want to take from banks? We understand your emergence and can help you to find lenders to make your hard time easier. For all this, you just need to fill out a form and we will help you to get quick cash loans online.

Arslan Saleem said...

Easily, the article is actually the best topic on this registry related issue. I fit in with your conclusions and will eagerly look forward to your next updates. bank al habib car financing calculator | allied bank car finance calculator

John said...

دانلود آهنگ جدید دانلود آهنگ جدید دانلود آهنگ جدید

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites