The 2018 margarita of the year is . . .




Cinco de Mayo is right around the corner, and this has us thinking about one of our all-time favorite beverages, the venerable margarita.

The core of the margarita that Jimmy Buffet memorialized in 1977 is based on a combination of tequila, lime, and orange liqueur. But evolution has been kind to the margarita, and since that time the drink has benefited tremendously from the advent of premium tequilas and craft liqueurs, as well as the tireless creativity of mixologists around the globe.

Which brings us to Tequila Patron. This premium tequila maker has traveled the world to assemble a collection of refined margarita recipes that showcase the many regional variations of the modern margarita. Patron has culled this list to seven distinct recipes inspired by cocktail makers from cities that include Los Angeles, Barcelona, Osaka, and of course, Mexico City.

If you love margaritas like we do, try out some of the recipes on the list and then cast your vote to help select 2018’s margarita of the year. Its a brand activation exercise you won't regret. 

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites