Save your skin and get a cheaper Whopper

Burger King wants young adults to eat a burger this summer instead of sizzling in the sun and burning. In Portugal, BK created a sticker for Instagram stories that will feature the current temperature and price of a Whopper, and in a stock market-y approach, the higher the temperature is, the lower the price goes. Use the sticker in a story, and that low price for a Whopper is yours when you show it at check out.

Burger King - saving the your skin (but not necessarily your waistline). It is, however, a clever way to reach a younger audience in a relevant way to drive them to store.

See a video about the activation here.