Pandora put the "charm" in bee charmer


When you think of PANDORA jewelry, you don't necessarily think of bees, but bees are the inspiration for it's latest collection, PANDORA Shine. Their rich golden color inspired the gold plated collection, and bees adorn various rings, bracelets and more in the collection. More here on the inspiration.

For the launch of the collection, the brand created a giant honeycomb 'hive' installation in Sydney, Australia which captured the attention of consumers. The brilliant, shining 'hive' stands out and is a beautify, eye-catching object that pique's people's interest and take pictures with (think: the Bean in Chicago) to share on social media. But step into it, and consumers are immersed into a full sensory experience, with continued gold sparkling surroundings, smells, sounds and even food (gold-tipped ice cream) to bring the connection to the world of bees to the consumer. What's more, cars driving around town with giant, golden bees on top helped drive awareness of the hive, driving drones people to the core activation to witness it themselves.

This activation is truly buzzworthy. See a video of it here.

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites