Next stop: Ziggy Stardust station

If people at the Broadway-Lafayette subway station in NYC notice changes - it's the interactive David Bowie experience created by Spotify. It's partially intended to generate awareness of the "David Bowie is" exhibit at the Brooklyn Museum, but it's also a way to connect commuters to David Bowie, his work, and his history with that neighborhood.

Pieces around the station have ways to further engage with it, including links to his work through the Spotify app so people can immerse themselves and let the Starman blow their minds.