Experience the bad weather at home while on vacation

Denmark has pretty cold weather year-round, so Danes tend to travel a lot, and to tropical destinations. And let's be honest, how many of us on vacation check the weather back at home to see how good we have it where were are?

Spies, a travel company, worked with its ad agency to create an interactive outdoor campaign where Danes on vacation could step into a weather booth and experience the awful cold weather they were missing at home - to not only appreciate where they were, but possibly to inspire them to go ahead and book their next vacation. From a consumer standpoint, however, it seems the reverse would be a bit more motivating to take the next step to booking travel, but it's an interesting take on creating a visceral, physical experience to motivate purchase.

See the booth in action here.