Alexa, how is the roll out going?

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There are now more than 33 million Amazon Echo units in consumer homes, and Amazon has thus far captured approximately 69% of the virtual assistant market. What was nascent technology just a few years ago is rapidly becoming common place in consumers' lives. 

So we thought we’d do a quick check-in to see how some brands are using Alexa to create in-home consumer engagement experiences that are fun, informative, and practical.

  • Ally Bank enables customers to use voice commands to check account balance, list recent transactions, and conduct basic money transfers.
  • Ask Stubb provides virtual grilling advice in the form of archived recordings from legendary Stubb Bar-B-Q founder C.B Stubblefield.
  • The American Heart Association provides virtual instruction on performing CPR, as well information on the warning signs of heart attack and stroke.
  • Tide’s Stain Remover provides timely, hands free instruction on how to tackle nearly any type of stain.
  • Zyrtec offers a Daily Allergy Cast forecast that provides localized weather, pollen count, and dominant allergen warnings. It also compiles this information into an overall daily allergy impact score.
  • And finally, our personal favorite, Patron Tequila offers an AI bartender that provides cocktail recommendations based on available ingredients, desired flavor, and occasion. 

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