A monumental reason to visit Brussels


Iconic attractions, locations, and monuments often define a city and are draws for tourism. "Hey look kids, it's Big Ben!" But what if your city has lesser known attractions to compete with the big league likes of Paris, London, Tokyo, New York City? Go beyond the big attractions to show what else your city, and country, have to offer.

Thalys, the rail company in Belgium, wanted to draw attention of tourists to Brussels, and give travellers a reason to visit by 'creating' its own new monument - its people. They wanted to promote the warm, friendly people of its city as the heart and reason to visit, and put them on a pedestal - literally. Through a holographic booth, people of the city could pose like a statue, then see themselves as a monumental digital version of themselves that celebrates them and their unique contribution to the city.

Awww. And for people who want more of a cultural experience than just sightseeing while traveling, it's a pretty compelling reason to go.

See a video of the activation here.

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