The church of Burger King

Social listening can be a great way to gain insights that inform your CX strategy. In the UK, Burger King found that a large number of people were complaining about religious stereotypes, or didn't much believe in religion, so it decided to step in and offer itself up as a solve by creating "Flame Grillism" - a new, all-inclusive religion dedicated to worshipping Whoppers.

They proactively asked people complaining about existing 'stuffy' religions on social media to join Flame Grillism and find a BK chapel (yes - they changed some restaurant signs) near them. No communion here - just people enjoying their own, individual greasy goodness. Amen.

See a video case study here.