Outdoor Voices is an athleisure company, so it totally makes sense for them to drive the retail shopping experience outside, right?
That's what they did at SXSW, where the brand encouraged people to hike nearby trails, and then used AR to not only gamify and reward hikers with different location-specific special offers, but allowed them to virtually see and try on the clothing while out there in context of where they'd be actually wearing the clothing - rather than a boring, drab dressing room.
This ultimately created a natural blend of technology, commerce and a brand belief.
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