Subway Barr car

Full House, Will & Grace, X-Files and now everyone’s favorite working-class family, Roseanne. What’s old is new again with long standing and loved television shows coming back for a second go.

To drive awareness of the show's return, ABC is transporting viewers into the show by wrapping one of the New York City shuttle trains to look like you’ve been transported into the iconic living room of the Conner family. The subway car includes seats disguised as the couch, along with furniture, family photos, small trinkets, and fireplace. Creating an experience that is more immersive conjures up feelings of nostalgia and be more effective in driving viewership among those that experience it than standard media simple asking viewers to tune in.