Running isn't a game...or is it

Gamification is a great way to bring products to life in new ways and drive trial. Nike is a company known to do this with their shoes, with Nike's latest activation taking place in China to promote its newest innovation "Epic React," a technology that is purported to be bouncy and reactive.

Consumers were invited run on a treadmill and see a personalized avatar run through an animated world, jumping off springboards when prompted by a hand controller. Participants were given :10 clips of their custom game play to share on social. It's a reminder that transforming a mundane task (I mean, who really enjoys running on a treadmill) into a more fun, fantastical experience.