Next exit: McDonalds

In what can easily be described as a bold move by McDonalds, they’ve used a minimalist approach in their latest outdoor campaign “Follow The Arches” by only showing portions of their golden arches logo to direct customers to their nearest location.

McDonalds is betting big on brand recognition with a nice visual twist on directional billboards, and a simple visual key to help consumers find the nearest location off the highway.

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