Native digital goes brick and mortar

Retail and consumers are evolving - wanting more from their brands than just a place to buy something. And native digital retailers such as Everlane and Casper are giving them what they want - by opening stores?

Well sort of.  What Everlane and Casper are actually offering customers are cultivated experiences that help bring their unique brands to life.  These brick and mortar locations are less about traditional distribution of product and more about memorable ways they can engage with shoppers across all brand touch points - especially offline.  

The importance of offline channels for digital brands will continue to be relevant as consumers keep raising the bar on expectations of their brands.

Photo credit: Casper

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