Lacoste helping to save endangered species

Clothing brand Lacoste for the first time in its 85 years, will temporarily replace its iconic crocodile logo with those of 10 endangered animals. It’s all part of a campaign to help save the worlds most endangered species. The number of polo shirts produced in each series corresponds to remaining animal population sizes that are in the wild.

By purchasing a polo you are helping to protect the wildlife through the International Union for Conservation of Nature’s “Save our Species” Program.

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