Fun packaging is, well, fun! But it can also both help sell a product and bring it to life. Designer David Hobhannisyan created awesome concept packaging for Mood coffee where, as you turn the coffee canister, the two "O's" in Mood change to show sleepy eyes becoming more awake. The packaging illustrates how as you drink it, your mood will change and you'll be more awake (insert "all hail coffee" chorus reprise here), and brings the core experience of drinking coffee to life. Brilliant.
See the design concepts here.
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