The real store disguising as a knock-off...wait, what?

Canal Street in New York, known by many to be the best place in the world to buy knock-off wares, was actually the home to an official Diesel pop-up store. Those brave enough to buy items with blatantly wrong logos (it was misspelled!) were actually buying one-of-a-kind, specialty items.

 The brand took things one step further than their campaign last year that celebrated flaws. This campaign, from Publicis NY featuring high-quality Diesel products (with flaws) fits into that theme like a pair of designer jeans. But before you get your hopes up on scoring a new pair of jeans for knock-off prices, the store is officially sold-out.

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites