The real store disguising as a knock-off...wait, what?

Canal Street in New York, known by many to be the best place in the world to buy knock-off wares, was actually the home to an official Diesel pop-up store. Those brave enough to buy items with blatantly wrong logos (it was misspelled!) were actually buying one-of-a-kind, specialty items.

 The brand took things one step further than their campaign last year that celebrated flaws. This campaign, from Publicis NY featuring high-quality Diesel products (with flaws) fits into that theme like a pair of designer jeans. But before you get your hopes up on scoring a new pair of jeans for knock-off prices, the store is officially sold-out.

1 comment:

Exo blogger said...

We understand the base of your problem. Cybexo is providing the best web development services in Canada including outstanding digital appearance,Mobile app development, graphic designing, content writing, and branding.

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites