Meet Jane Walker

In today's highly polarized political climate brands no longer have the luxury of sitting on the sidelines. Consumers are more likely to make their purchase decisions based on a brand's beliefs and a recent study by Sprout Social found that two thirds of consumers want brands to take a public stand on social or political issues.

The latest brand to harness a cultural conversation is Diageo's Johnny Walker.  Set to debut during Women's History Month, Johnny Walker will add a female counterpart to the iconic "striding man" mascot - part of an effort support women in business, culture and politics.  Jane Walker will appear on 250,000 bottles and Diageo will donate $1 per bottle produced to organizations that promote women.

But the best part? Diageo isn't just talking the talk.  They are also making a commitment to increase female representation internally by increasing their board to 50% female by April and ensuring their agencies put forth at least one female director as part of any work pitch.  Just another way Johnny Walker is living their "keep walking" philosophy.

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