Inspecting the speculum


Speculums aren't exactly "everyday" objects (unless you're in obstetrics), but good CX is as important at the gynecologist office as it is anywhere else.

Take the horrible, loud, clicking noise of cold metal being ratcheted open - the sound that pre-empts every routine pelvic exam. It's no surprise that these doctors' visits are profoundly uncomfortable for many women.

Prompted by this insight, the design and engineering team at frog have created Yona, a modern redesign of the speculum. By identifying specific shortcomings of the patient experience, they work to exchange the use of a scary, metal object for a product focused on patients' comfort, modesty, and ease in their environment. 


While this doesn't necessarily make visits more fun, it certainly makes them less un-fun.

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites