FCK , we're sorry!

KFC regularly makes headlines for the unique and fun ways they engage consumers.  But this past week - not so much.  Due to operational issues with their delivery provider, KFC was forced to temporarily close most of its 900 UK locations due to...wait for it....a shortage of chicken.

Even in #KFCCrisis, the chain issued an apology that injected their classic sense of humor into a difficult and embarrassing situation.  A full page ad rearranged their name to spell FCK on an empty bucket of chicken and offered an apology to customers and staff impacted by the ordeal - turning what could have been a PR nightmare into another authentic way for them to connect with their consumers.

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