A breathing billboard...really

To promote it's new original series, Altered Carbon, Netflix recently installed a breathing billboard in LA on Santa Monica Boulevard. The billboard replicated a life-size, nude, strategically-placed man in a large plastic-blag hooked up to a breathing apparatus. The "billboard" looked real, felt real and even replicated a real breathing man.

 While the stunt came across as creepy, gross or disgusting to some, it did meet the experiential marketing stunt goal of getting people talking on the same day as the show launched on Netflix. And while the stunt itself doesn't tell you much, if anything about the show, it does plenty to spark intrigue.

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