Shift Into drive


In September 2017, Saudi Arabia finally lifted the ban prohibiting women from driving, which will go into effect in June of 2018. However, many Saudi women were hesitant to take the plunge, apprehensive about their male family members' - fathers, husbands, brothers - reactionary views on the subject.

Enter #shedrives, a genuinely heartwarming experience from the people at TBWA\RAAD and Nissan. The program features several Saudi women who were invited to participate in driving instruction courtesy of the automaker. Once seated in the car, the instructor arrived. The women were universally surprised to see that their instructor was their very own father, husband, or brother.

The women were competent and proud; the men were patient and every bit as proud. And Nissan can feel proud that they've made a contribution to the efforts of women across the globe.

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