Inspiring Commitment...Hardcore

Have you committed to a healthier lifestyle in the new year? What does commitment really mean to you? In an effort to illustrate and inspire commitment in the midst of resolution season, Equinox created seven products that are "inspired by the passions and persistence of some of the most committed people and organizations on earth." 

From a fragrance infused with the DNA of pioneering running great, Kathrine Switzer, to Stonewall Stilettos, which use the remnants of the Stonewall Inn in honor of LGBTQA rights activists, to a camo jacket with materials donated by wounded veterans, the campaign manifests the experience of commitment in a tangible, powerful and gritty activation.  

Although this context of culturally profound efforts is humbling, it may provide us with the perspective we need to reflect on, and motivation to stick with, our commitments. Sure, it makes lacing up your Asics’s and hitting the treadmill feel a little less heroic, but it's a start and helps make it feel achievable. 

1 comment:

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